My photography business is built on invisibility. An Eric who is not there is a good Eric.
By that I mean that as a wedding photographer, my job is to capture the celebration. I don't create smiles, tears, joy, laughter; I record them. There's a huge-mongus distinction. In fact, the more involved I am with the subjects, the less likely it is that those special moments will actually happen when they perceive that I'm around. Denis Reggie refers to it as the ubiquitous lens. Everywhere and nowhere. My clients love me for it. And yours will too. I've included some comments from my clients below to illustrate how much this means to them.
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